Under Armour, Inc. (UA)
$
6.15
-0.36 (-5.85%)
Key metrics
Financial statements
Free cash flow per share
-0.1049
Market cap
2.8 Billion
Price to sales ratio
0.5618
Debt to equity
1.0238
Current ratio
1.6946
Income quality
-1.0053
Average inventory
1.1 Billion
ROE
-0.0461
Technology
Technology – consumer electronics
Largecap
With a market cap of 121,78 bil stock is ranked 1
Low risk
ISS score of this stock is ranked 1
Company description
Profile
Under Armour, Inc., together with its subsidiaries, is engaged in developing, marketing, and distributing performance apparel, footwear, and accessories tailored for men, women, and youth. The financial data pertains to the fiscal year 2025. The company provides its apparel in various fit types including compression, fitted, and loose fit. Additionally, it offers a diverse range of footwear for running, training, basketball, cleated sports, recovery, and outdoor applications. The gross profit ratio is 0.48 reflecting the efficiency of the company's production and sales operations. Moreover, Under Armour presents an assortment of accessories, such as gloves, bags, headwear, and sports masks, along with digital subscription and advertising services via the MapMyRun and MapMyRide platforms. The company incurred an income tax expense of -$2,890,000.00 indicating its tax obligations. It primarily markets its products under well-known brands such as UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA. The operating income ratio is -0.04 indicating the company's operational profitability margin. The operating expenses amount to $2,659,960,000.00 encompassing various operational costs incurred. Furthermore, Under Armour sells its products through wholesale channels including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams. It also has direct-to-consumer sales through a network of 422 brand and factory house stores, as well as e-commerce websites. The company operates across multiple regions including the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Under Armour, Inc. was incorporated in 1996 and is headquartered in Baltimore, Maryland. The stock is affordable at $4.74 suitable for budget-conscious investors. With a mid-range market capitalization of $2,639,111,081.00 the company is a steady performer. The stock has a high average trading volume of 5,878,296.00 indicating strong liquidity. It is a key player in the Apparel - Manufacturers industry, contributing significantly to the overall market landscape. Additionally, it belongs to the Consumer Cyclical sector, driving innovation and growth. This combination of affordability, steady market performance, and strong liquidity positions Under Armour as a notable entity within its competitive landscape, appealing to a diverse range of investors seeking value and growth opportunities in the market.
Is Under Armour, Inc. (UA) a good investment?
Investing in Under Armour, Inc. (UA) depends on multiple factors, including revenue growth, profit margins, debt-to-equity ratio, earnings per share, and return on equity. Analysts have rated it as C, with a Bullish outlook. Always conduct your own research before investing.
What is Under Armour, Inc. (UA)'s stock forecast?
Analysts predict Under Armour, Inc. stock to fluctuate between $3.95 (low) and $7.08 (high) in the next 365 days, reflecting market expectations and potential volatility.
What is Under Armour, Inc.'s market capitalization?
As of 2026-02-06, Under Armour, Inc.'s market cap is $2,639,111,081, based on 429,123,753 outstanding shares.
How does Under Armour, Inc. compare to competitors like Amazon.Com Inc?
Compared to Amazon.Com Inc, Under Armour, Inc. has a Lower Market-Cap, indicating a difference in performance.
How can I buy Under Armour, Inc. (UA) stock?
To buy Under Armour, Inc. (UA) stock: Open a brokerage account (e.g., Robinhood, TD Ameritrade, E-Trade). Search for UA. Place an order (Market, Limit, etc.).
What is the best time to invest in Under Armour, Inc.?
The best time to invest depends on market trends and technical indicators, which show a Bullish trend based on economic conditions and company performance.
Has Under Armour, Inc. stock ever split?
Under Armour, Inc.'s last stock split was 100709:100000 on 2016-06-13.
How did Under Armour, Inc. perform in the last earnings report?
Revenue: $5,164,310,000 | EPS: -$0.47 | Growth: -188.68%.
Where can I find Under Armour, Inc.'s investor relations reports?
Visit https://www.underarmour.com/investor-relations for detailed financial reports.
Where can I find historical stock prices for Under Armour, Inc.?
You can explore historical data from here
What is the all-time high and low for Under Armour, Inc. stock?
All-time high: $23.00 (2021-11-04) | All-time low: $3.95 (2025-11-20).
What are the key trends affecting Under Armour, Inc. stock?
Key trends include market demand, economic conditions, interest rates, and industry competition, which influence the stock's performance.
News
proactiveinvestors.com
Under Armour Inc (NYSE:UA) beat third-quarter profit expectations and raised its full-year outlook on Thursday, benefiting from aggressive cost controls even as sales continued to slide and tariff pressures weighed on margins. The sportswear maker posted adjusted earnings of $0.09 per share for the quarter, compared with analysts' expectations for a loss of $0.02, as restructuring efforts under founder and CEO Kevin Plank helped offset declining demand in its core North American market.
marketwatch.com
Shares of Under Armour got a lift in early Friday trading, after the athletic gear maker turned a surprise quarterly profit and raised its full-year earnings guidance to more than double what it was just three months ago.
reuters.com
Under Armour posted a smaller-than-expected drop in third-quarter revenue on Friday, as turnaround efforts by the sportswear maker to simplify product assortment helped stabilize demand during the key holiday season.
prnewswire.com
PHILADELPHIA, Feb. 4, 2026 /PRNewswire/ -- National plaintiffs' law firm Berger Montague PC advises shareholders of Under Armour, Inc. (NYSE: UA) ("Under Armour" or the "Company") about an investigation into the Company's Board of Directors (the "Board") for potential breaches of fiduciary duties owed to the Company and its shareholders in connection with reported cybersecurity events involving the Company's data systems. Shareholders of Under Armour may learn more about this investigation by contacting Berger Montague: Andrew Abramowitz at [email protected] or (215) 875-3015 or Caitlin Adorni at [email protected] or (267)764-4865.
fool.com
A 10% owner in Under Armour recently purchased 2.6 million shares indirectly in open-market transactions on Jan. 27 and Jan. 28, 2026, for a total of approximately $16.4 million. The company recently faced a legal setback, losing access to $100 million in a Directors & Officers insurance coverage claim.
marketwatch.com
Athleisure-wear maker Under Armour is looking into a possible cyberattack that may have compromised data for millions of users — although no evidence has emerged yet of stolen financial data or passwords
nypost.com
The breach is believed to have happened late last year, and affected 72 million email addresses, according to information cited by the cybersecurity website Have I Been Pwned.
seekingalpha.com
Under Armour (UAA) trades at a depressed valuation, with a $2.2B market cap against $5B in sales, reflecting skepticism about its turnaround. Recent financials show continued revenue and margin declines, with FY2026 sales expected to be down 4–5% and gross margin pressured by tariffs. Management's restructuring, led by founder Kevin Plank, includes SKU reductions and renewed marketing focus, but tangible results remain elusive.
benzinga.com
When Prem Watsa makes a move, markets tend to pay attention — not because it's flashy, but because it's usually patient, deliberate and deeply conviction-driven.
proactiveinvestors.com
Under Armour Inc (NYSE:UA) shares rose as much as 7% before trading flat at about $5.40 after Fairfax Financial Holdings expanded its position in the sports apparel company. Regulatory filings show that as of December 30, Canada-based Fairfax, already a 10% owner, had acquired nearly 42 million Under Armour shares, representing an estimated 22% stake.
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