Forrester Research (FORR) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy).

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

LONDON--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and non-customer segments, they are better positioned to win and serve customers — unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. Forrester's research shows that brand experience (BX) and customer experience (CX) are interconnected. To drive growth, companie.

Forrester Research is deeply undervalued, with its share price dropping to multi-year lows on weaker sales, despite terrific profit margins and a strong balance sheet. If operations stabilize, I see fair value as high as $30 per share into 2026, offering significant upside from $11 currently. The technical trading picture for FORR is ripe for a turnaround in price, as underlying momentum has improved dramatically over the last 6 weeks.

Forrester Research (FORR) came out with quarterly earnings of $0.11 per share, beating the Zacks Consensus Estimate of $0.08 per share. This compares to earnings of $0.14 per share a year ago.

PHOENIX & CAMBRIDGE, Mass.--(BUSINESS WIRE)--B2B organizations and go-to-market teams have fallen out of step with today's buyers, who are younger, rely more on generative AI and AI agents to research products and services, and increasingly turn to third parties and influencers to make their purchase decisions. These behavioral shifts are upending norms and entrenched practices according to new research, Buying Networks: Your Buyers' New Reality, unveiled at Forrester's (Nasdaq: FORR) B2B Summi.

LONDON--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit EMEA event, scheduled to take place in London and digitally on June 2–4, 2025. In today's competitive market, customers expect consistent and personalised experiences across every interaction. To meet these expectations, leaders must focus on several key initiatives, including delivering data-driven personalisation, implementing effective measurement tools, and leveraging technology to.

Forrester's share price decline materially after posting directionally negatively fundamental results in Q4. Looking forward, with the FD product transition now behind them, I think there's a more positive future than the market is assuming. My concerns, however, remain future M&A risks per their history as well as future strategy shifts again, both of which would put another dent in the financial profile (returns).

Q4 results were weak, with revenue down significantly, but earnings ticking up due to strict cost control. Underlying metrics are in a positive trend, with management expecting CV to stabilize this year, following several quarters of declines. Shares are cheaply valued at 7.5 times earnings, when adjusting for its net cash position, which represents more than 25% of the current market cap.