
Booking Holdings Inc. (BKNG)
$
4140.6
-18.50 (-0.45%)
Key metrics
Financial statements
Free cash flow per share
256.7626
Market cap
133.5 Billion
Price to sales ratio
5.1257
Debt to equity
-3.7012
Current ratio
1.3343
Income quality
1.7129
Average inventory
0
ROE
-0.9373
Technology
Technology – consumer electronics
Largecap
With a market cap of 121,78 bil stock is ranked 1
Low risk
ISS score of this stock is ranked 1
Company description
Profile
Booking Holdings Inc. provides a comprehensive range of travel and restaurant online reservation services on a global scale. The company operates notable platforms such as Booking.com, specializing in online accommodation bookings, and Rentalcars.com, which focuses on rental car reservations. Additionally, Priceline offers extensive travel reservation services, including accommodations, flights, rental cars, vacation packages, cruises, and hotel distribution. Agoda also plays a significant role, allowing users to book accommodations while providing options for flights, ground transportation, and activities. Another key service is KAYAK, an innovative price comparison platform enabling consumers to search and evaluate travel itineraries and prices, covering airline tickets, accommodation bookings, and rental car services. Furthermore, the company operates OpenTable for managing online restaurant reservations. In terms of financial performance, the reported revenue amounts to $23,739,000,000.00 emphasizing the company's significant market presence. The income before tax ratio stands at $0.31 reflecting the pre-tax margin effectively. The total costs and expenses incurred by the company are $16,184,000,000.00 indicating its overall spending. Moreover, the EBITDA is recorded at $9,338,000,000.00 serving as a crucial measure of operational profitability, while the company has reported an income before tax of $7,292,000,000.00 showcasing its pre-tax profitability. As a market leader, Booking Holdings Inc. holds a prominent position within the travel and restaurant reservation industry, underpinned by a large market capitalization of $133,467,334,389.00 characteristic of its dominance in the sector. The stock is highly priced at $5,444.44 which attracts premium investors seeking quality investments. However, it is noteworthy that the stock has a low average trading volume of 296,860.00 indicating lower market activity, which may suggest a more cautious investor sentiment. The company is considered a significant contributor to the overall market landscape in the Travel Services industry, driving innovation and growth within the Consumer Cyclical sector. Such positioning not only enhances its competitive edge but also solidifies its role in shaping the future of travel and dining reservations.
Investing in Booking Holdings Inc. (BKNG) depends on multiple factors, including revenue growth, profit margins, debt-to-equity ratio, earnings per share, and return on equity. Analysts have rated it as B-, with a Bearish outlook. Always conduct your own research before investing.
Analysts predict Booking Holdings Inc. stock to fluctuate between $4,071.60 (low) and $5,839.41 (high) in the next 365 days, reflecting market expectations and potential volatility.
As of 2026-02-13, Booking Holdings Inc.'s market cap is $133,467,334,389, based on 32,233,815 outstanding shares.
Compared to Meta Platforms, Inc. Class A Common Stock, Booking Holdings Inc. has a Lower Market-Cap, indicating a difference in performance.
Booking Holdings Inc. pays dividends. The current dividend yield is 0.74%, with a payout of $9.60 per share.
To buy Booking Holdings Inc. (BKNG) stock: Open a brokerage account (e.g., Robinhood, TD Ameritrade, E-Trade). Search for BKNG. Place an order (Market, Limit, etc.).
The best time to invest depends on market trends and technical indicators, which show a Bearish trend based on economic conditions and company performance.
Booking Holdings Inc.'s last stock split was 1:6 on 2003-06-16.
Revenue: $23,739,000,000 | EPS: $174.96 | Growth: 47.43%.
Visit https://www.bookingholdings.com/investor-relations for detailed financial reports.
You can explore historical data from here
All-time high: $5,839.41 (2025-07-08) | All-time low: $1,616.85 (2022-10-13).
Key trends include market demand, economic conditions, interest rates, and industry competition, which influence the stock's performance.
News

fool.com
The effects of AI on Booking Holdings and the industry overall have become a significant concern for investors. A falling stock price has made its valuation increasingly attractive.

zacks.com
Booking Holdings (BKNG) closed at $4 in the latest trading session, marking a -3.56% move from the prior day.

wsj.com
The company made total sales of $52.29 billion last year, up 1.3% from a year earlier on a like-for-like basis.

globenewswire.com
LONDON, Feb. 12, 2026 (GLOBE NEWSWIRE) -- This Valentine's Day, romance doesn't have to be defined by a candlelit dinner or stunning city views. KAYAK, a leading travel search engine, is taking a more pragmatic look at modern love by analysing the UK's latest Divorce Report to spotlight destinations with a good omen for lasting relationships. Topping KAYAK's list of luckiest-in-love UK cities for a Valentine's weekend rendezvous is Liverpool.

seekingalpha.com
Booking Holdings upcoming Q4 report is anticipated to present a challenging outlook for 2026. As certain macro indicators deteriorate, investors are taking preemptive measures, but this has the potential to lead to an overreaction. BKNG's relative valuation against its major peer sends a strong signal that investors' sentiment might be overdone.

prnewswire.com
The global travel leader is making it easier to experience one of America's most iconic highways, with thousands of unique stays and unforgettable events along the Mother Road. NEW YORK, Feb. 11, 2026 /PRNewswire/ -- In a year when 79%* of travelers are craving spontaneous, flexible road trips, Booking.com is making it easier for travelers to hit the road.

globenewswire.com
JAKARTA, Indonesia, Feb. 10, 2026 (GLOBE NEWSWIRE) -- Society Pass Incorporated (Nasdaq: SOPA) (the “Company”), Southeast Asia's (SEA) next generation e-commerce ecosystem, and its majority owned subsidiary, NusaTrip Incorporated (Nasdaq: NUTR) (“NusaTrip”), the leading SEA and Asia-Pacific-based (APAC) integrated travel technology platform, today announced a collaboration with Canada-based Trip Ninja Incorporated (“TripNinja”), a travel technology company, to offer enhanced, flexible, and cost-efficient travel booking options for customers.

zacks.com
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

fool.com
Amazon offers attractive prospects with multiple businesses showing potential. Booking Holdings, the owner of Priceline and Booking.com, enjoys steadily growing demand and pricing power for travel.

barrons.com
Baird added both companies to the firm's list of fresh bullish picks.
See all news